
Instagram is full of #cleanspo (that’s cleaning inspiration), with a niche neat freak to suit every taste and style. From Japan there’s Marie Kondo, a kawaii manga heroine in neat pastel cardigans, whose Insta feed is minimalist perfection. Kondo’s Netflix show – Tidying Up With Marie Kondo – in which she applied her KonMari method to the homes of some of America’s biggest pack rats, saw charity shop donations in the Washington DC area leap 66% as viewers were inspired to declutter.
Closer to home, there’s Lynsey Crombie, “the queen of clean”, a 40-something mother of three from Peterborough, offers more realistic aspirations for anyone with children and pets. Her Instagram feed, which has 140, 000 followers, is a riot of colour (mostly pink) and offers such gems as “happiness is a freshly cleaned house” and “being an adult is like folding a fitted sheet. No one really knows how”. I suspect Ms Crombie does.
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