You can’t ask me that: Love Island 2018 – Do you really love me?

9DE12C32-142C-4888-915C-070D31E01CA6Oh, that Love Island! The bikinis, the biceps, the improbably perfect eyebrows. Whether you were glued to the show from day one or did your best to avoid a single episode, with average viewing figures of three million you can’t deny that Love Island is now as much a part of the British summer as Ascot, Wimbledon and Glastonbury festival. A record audience tuned in to the live final last night to watch barmaid/celebrity daughter Dani Dyer and pencil salesman Jack Fincham crowned best couple of the season and take home the 50 grand prize.

But what’s behind the show’s enormous success? It isn’t just the fabulous setting, the beautiful bodies and the will they/won’t they possibility of seeing some live shagging. Love Island is, as the name suggests, about the giddying joy of actually falling head over heels in love with a gorgeous stranger. It’s about finding The One. Or at least convincing the public you’ve found The One. That’s how you win it.

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