DIY fragrance: Can you make a cooling spritzer better than one you can buy?
As beauty products go, fragrance is often one of the most expensive, packaged and advertised as the ultimate luxury, with ads that inevitably involve a yacht, the Orient Express, a couture ball-gown worn with bare feet and plenty of swooning. Fragrance is the entry-level product for most luxury fashion houses, one that those of us without a cruise season budget can at least aspire to at Christmas.
All those little bottles add up. Last summer, Chanel revealed it’s full-year earnings for the first time in its 109-year history, posting revenues of $9.62bn. This apparently represented a growth of 11 per cent on the previous year; growth that Chanel explained was in large part fuelled by the launch of a new fragrance, Gabrielle. Meanwhile, Chanel’s No5 is the most recognisable fragrance of all time. Perfume is big business.
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