As beauty products go, fragrance is often one of the most expensive, packaged and advertised as the ultimate luxury, with ads that inevitably involve a yacht, the Orient Express, a couture ball-gown worn with bare feet and plenty of swooning. Fragrance is the entry-level product for most luxury fashion houses, one that those of us without a cruise season budget can at least aspire to at Christmas.
All those little bottles add up. Last summer, Chanel revealed it’s full-year earnings for the first time in its 109-year history, posting revenues of $9.62bn. This apparently represented a growth of 11 per cent on the previous year; growth that Chanel explained was in large part fuelled by the launch of a new fragrance, Gabrielle. Meanwhile, Chanel’s No5 is the most recognisable fragrance of all time. Perfume is big business.
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